The Kim Kardashian principle : why shameless sells (and how to do it right)
How do social media stars attract such obsessive attention -- even more than the Hollywood A-list? And what can they teach us about making our own ideas, products, and services break through? Celebrity branding expert Jeetendr Sehdev tackles these questions head-on. Sehdev shows why successful image...
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| Format: | Book |
| Language: | English |
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New York :
St. Martin's Press,
2017
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