International business : the challenges of globalization
For introductory International Business courses with the need for a brief, accessible text. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States....
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| Format: | Book |
| Language: | English |
| Published: |
Boston [etc.] :
Pearson, cop.,
2012.
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| Subjects: | |
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| Summary: | For introductory International Business courses with the need for a brief, accessible text. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. A comprehensive yet concise framework with unrivaled clarity. International Business: The Challenges of Globalization presents international business in a comprehensive yet concise framework with unrivaled clarity. Recent, real-world examples and engaging features brings the material to life for students. |
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| Physical Description: | 1 vol. (480 p.) : ill. ; 28 cm. |
| ISBN: | 9780136095200 |