Drucker on marketing : lessons from the world's most influential business thinker /

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Bibliographic Details
Main Author: Cohen, William A., 1937-
Format: Book
Language:English
Published: New York : McGraw-Hill, c2013.
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Description
Physical Description:xxi, 265 p. ; 24 cm.
ISBN:0071778624 (alk. paper)
9780071778626 (alk. paper)