Customer sense : how the 5 senses influence buying behavior /

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Bibliographic Details
Main Author: Krishna, Aradhna
Format: Book
Language:English
Published: New York, NY : Palgrave Macmillan, 2013.
Edition:1st ed.
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Description
Physical Description:xiii, 185 p. : ill. (some col.) ; 24 cm.
ISBN:9780230341739 (alk. paper)