Customer sense : how the 5 senses influence buying behavior /

Customer sense : how the 5 senses influence buying behavior /

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Détails bibliographiques
Auteur principal:	Krishna, Aradhna
Format:	Livre
Langue:	English
Publié:	New York, NY : Palgrave Macmillan, 2013.
Édition:	1st ed.
Sujets:	Consumer behavior. Marketing > Psychological aspects. Senses and sensation.
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