Masters of disaster : the ten commandments of damage control /
Whether you're a politician caught with his pants down, a publicly traded company accused of accounting improprieties, a family-owned restaurant with a lousy Yelp review or just the guy in the corner cubicle who inadvertently pushed "reply all," a crisis doesn't have to be the ma...
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
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New York :
Palgrave Macmillan,
2012.
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| Edition: | 1st ed. |
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Table of Contents:
- Crisis as a state of nature
- Stop digging
- Do no harm
- Discipline
- Credibility
- Playing to win
- Commandment I : full disclosure
- Commandment II : speak to your core audience
- Commandment III : don't feed the fire
- Commandment IV : details matter
- Commandment V : hold your head high
- Commandment VI : be straight about what you know, what you don't know, and what you are going to do to fix the problem
- Commandment VII : respond with overwhelming force
- Commandment VIII : first in, first out
- Commandment IX : no swiftboating
- Commandment X : they dissemble, you destroy
- The damage control survival kit
- The user's manual.