Marketplace 3.0 : rewriting the rules of borderless business /
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Palgrave Macmillan,
2013.
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Table of Contents:
- Rewriting the rules of language : our journey to Englishnization
- Rewriting the rules of power : the wisdom of empowerment
- Rewriting the rules of expansion : going global
- Rewriting the rules of acquisition : buying companies
- Rewriting the rules of corporate culture : our five principles
- Rewriting the rules of the Internet : a tool for empowerment, speed and joy
- Rewriting the rules of e-commerce : discovery shopping
- Rewriting the rules of operation : speed, speed, speed!
- Rewriting the rules of giving : the new wave of community involvement
- Epilogue : what happens next : the brand as nation.