The ultimate question 2.0 : how net promoter companies thrive in a customer-driven world /
"In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company's future: "Would you recommend us to a friend?" By asking customers this question, you identify detractors, who sully your firm's reputation...
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| Format: | Book |
| Language: | English |
| Published: |
Boston, Mass. :
Harvard Business Press,
c2011.
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| Edition: | Rev. and expanded ed. |
| Subjects: | |
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