Tour operators and operations : development, management & responsibility /
The package tour is still a key component of the tourism sector, but recently these packages have changed from the traditional 'sand, sun, and sea' to a shift in composition involving a myriad of niche products. In addition, a major increase in tour operator activity in the major emergent...
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| Hlavní autoři: | , |
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| Médium: | Kniha |
| Jazyk: | English |
| Vydáno: |
Wallingford :
CABI,
2017.
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| Témata: | |
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Obsah:
- Introduction
- The package holiday and the rise of the tour operator
- The operating environment
- Product development
- Small and medium sized tour operators
- Customer service
- Financial planning : pricing the package
- Tour operators and key travel regulations / with David Grant
- Distribution(place)
- Marketing
- Human resources and managing the workforce
- Crisis management
- A look ahead : challenges and issues.