Tour operators and operations : development, management & responsibility /

The package tour is still a key component of the tourism sector, but recently these packages have changed from the traditional 'sand, sun, and sea' to a shift in composition involving a myriad of niche products. In addition, a major increase in tour operator activity in the major emergent...

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Podrobná bibliografie
Hlavní autoři: Holland, Jacqueline (Autor), Leslie, David, 1951- (Autor)
Médium: Kniha
Jazyk:English
Vydáno: Wallingford : CABI, 2017.
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Obsah:
  • Introduction
  • The package holiday and the rise of the tour operator
  • The operating environment
  • Product development
  • Small and medium sized tour operators
  • Customer service
  • Financial planning : pricing the package
  • Tour operators and key travel regulations / with David Grant
  • Distribution(place)
  • Marketing
  • Human resources and managing the workforce
  • Crisis management
  • A look ahead : challenges and issues.