APA (7th ed.) Citation

Wirtz, J., & Lovelock, C. H. (2018). Essentials of services marketing (Third edition.). Pearson.

Chicago Style (17th ed.) Citation

Wirtz, Jochen, and Christopher H. Lovelock. Essentials of Services Marketing. Third edition. Harlow, England: Pearson, 2018.

MLA (8th ed.) Citation

Wirtz, Jochen, and Christopher H. Lovelock. Essentials of Services Marketing. Third edition. Pearson, 2018.

Warning: These citations may not always be 100% accurate.