Essentials of services marketing /
'Essentials of Services Marketing' is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an excit...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Harlow, England :
Pearson,
[2018]
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| Edition: | Third edition. |
| Subjects: | |
| Tags: |
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| Summary: | 'Essentials of Services Marketing' is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting global outlook with visual learning aids and clear language. It has been designed so that instructors can make selective use of chapters and cases to teach courses of different lengths and formats in either services marketing or services management. |
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| Physical Description: | [xxxii], 670 pages : illustrations (chiefly colour) ; 28 cm |
| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 9781292089959 1292089954 |