Essentials of services marketing /
'Essentials of Services Marketing' is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an excit...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Harlow, England :
Pearson,
[2018]
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| Edition: | Third edition. |
| Subjects: | |
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