Marketing strategy : the difference between marketing and markets /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Boston
Elsevier/Butterworth-Heinemann
2007.
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| Edition: | 3rd ed. |
| Subjects: | |
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| Physical Description: | x, 316 pages illustrations 24 cm. |
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| ISBN: | 0750656751 (pbk) 9780750656757 (pbk) |