APA (7th ed.) Citation

Schiffman, L. G., & Kanuk, L. L. (2007). Consumer behavior (9th ed.). Prentice Hall of India.

Chicago Style (17th ed.) Citation

Schiffman, Leon G., and Leslie Lazar Kanuk. Consumer Behavior. 9th ed. New Delhi: Prentice Hall of India, 2007.

MLA (8th ed.) Citation

Schiffman, Leon G., and Leslie Lazar Kanuk. Consumer Behavior. 9th ed. Prentice Hall of India, 2007.