Accidental branding : how ordinary people build extraordinary brands /

Accidental branding : how ordinary people build extraordinary brands /

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Bibliographic Details
Main Author: Vinjamuri, David, 1964- (Author)
Format: Book
Language:English
Published: Hoboken, NJ John Wiley & Sons 2008
Subjects:
Branding (Marketing) > United States > Case studies.
Entrepreneurship > United States > Case studies.
Serendipity > United States > Case studies.
Businesspeople > United States > Biography.
Online Access:Click here to view the full text content
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Description
Physical Description:xii, 212 pages 23 cm.
ISBN:0470165065 (hc)
9780470165065 (hc)

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