APA (7th ed.) Citation

Mohr, J. J., Sengupta, S., & Slater, S. F. (2005). Marketing of high-technology products and innovations (2nd ed.). Pearson/Prentice Hall.

Chicago Style (17th ed.) Citation

Mohr, Jakki J., Sanjit Sengupta, and Stanley F. Slater. Marketing of High-technology Products and Innovations. 2nd ed. Upper Saddle River, N.J: Pearson/Prentice Hall, 2005.

MLA (8th ed.) Citation

Mohr, Jakki J., et al. Marketing of High-technology Products and Innovations. 2nd ed. Pearson/Prentice Hall, 2005.