Marketing of high-technology products and innovations /

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Bibliographic Details
Main Author: Mohr, Jakki J. (Author)
Other Authors: Sengupta, Sanjit, Slater, Stanley F.
Format: Book
Language:English
Published: Upper Saddle River, N.J Pearson/Prentice Hall c2005.
Edition:2nd ed.
Subjects:
Online Access:Click here to view the full text content
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Description
Physical Description:xx, 450 pages illustrations 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0131411683