Marketing of high-technology products and innovations /
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Main Author: | Mohr, Jakki J. (Author) |
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Other Authors: | Sengupta, Sanjit, Slater, Stanley F. |
Format: | Book |
Language: | English |
Published: |
Upper Saddle River, N.J
Pearson/Prentice Hall
c2005.
|
Edition: | 2nd ed. |
Subjects: | |
Online Access: | Click here to view the full text content |
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