Hooley, G. J., Saunders, J. A., & Piercy, N. (2004). Marketing strategy and competitive positioning (3rd ed.). Financial Times/Prentice Hall.
Chicago Style (17th ed.) CitationHooley, Graham J., John A. Saunders, and Nigel Piercy. Marketing Strategy and Competitive Positioning. 3rd ed. New York: Financial Times/Prentice Hall, 2004.
MLA (8th ed.) CitationHooley, Graham J., et al. Marketing Strategy and Competitive Positioning. 3rd ed. Financial Times/Prentice Hall, 2004.
Warning: These citations may not always be 100% accurate.