Marketing strategy and competitive positioning /

Marketing strategy and competitive positioning /

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Bibliographic Details
Main Author: Hooley, Graham J. (Author)
Other Authors: Saunders, John A., 1946-, Piercy, Nigel
Format: Book
Language:English
Published: New York Financial Times/Prentice Hall 2004.
Edition:3rd ed.
Subjects:
Target marketing.
Marketing > Management.
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