The economics of franchising /
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| Format: | Book |
| Language: | English |
| Published: |
New York
Cambridge University Press,
2005.
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Table of Contents:
- 1. Introduction
- 2. Four popular misconceptions about franchising
- 3. Franchise contracts
- 4. Franchising, vertical integration, and vertical restraints
- 5. Quality control
- 6. Franchise tying contracts
- 7. Vertical price controls in franchising
- 8. Encroachment
- 9. Advertising and promotion
- 10. Termination and non-renewal
- 11. Concluding remarks.