Marketing 3.0 : from products to customers to the human spirit /
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Hoboken, N.J.
John Wiley & Sons
c2010.
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| Subjects: | |
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| Physical Description: | xv, 188 pages: illustrations; 24 cm. |
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| ISBN: | 9780470598825 (hbk.) 0470598824 (hbk.) |