Consumer behaviour : insights from Indian market /

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Bibliographic Details
Main Author: Majumdar, Ramanuj (Author)
Format: Software eBook
Language:English
Published: New Delhi PHI Learning, 2011
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Description
Item Description:"Eastern economy edition"--Cover.
Physical Description:ix, 350 pages: colour, illustration, map; 24 cm. + 1 optical disc (4 3/4 in. )
Bibliography:Includes bibliographical references and index.
ISBN:9788120339637 (pbk.)
8120339630 (pbk.)