Bearden, W. O., Haws, K. L., & Netemeyer, R. G. (2011). Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research (Third edition.). SAGE Publications.
Chicago Style (17th ed.) CitationBearden, William O., Kelly L. Haws, and Richard G. Netemeyer. Handbook of Marketing Scales: Multi-item Measures for Marketing and Consumer Behavior Research. Third edition. Los Angeles: SAGE Publications, 2011.
MLA (8th ed.) CitationBearden, William O., et al. Handbook of Marketing Scales: Multi-item Measures for Marketing and Consumer Behavior Research. Third edition. SAGE Publications, 2011.
Warning: These citations may not always be 100% accurate.