Handbook of marketing scales: multi-item measures for marketing and consumer behavior research /

Handbook of marketing scales: multi-item measures for marketing and consumer behavior research /

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Bibliographic Details
Main Author: Bearden, William O. (Author)
Other Authors: Haws, Kelly L., Netemeyer, Richard G.
Format: Book
Language:English
Published: Los Angeles SAGE Publications 2011.
Edition:Third edition
Subjects:
Marketing research
Consumer behavior > Research
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