APA (7th ed.) Citation

Pride, W. M., & Ferrell, O. C. (2010). Marketing (Fifteenth edition.). South-Western Cengage Learning.

Chicago Style (17th ed.) Citation

Pride, William M., and O. C. Ferrell. Marketing. Fifteenth edition. Australia: South-Western Cengage Learning, 2010.

MLA (8th ed.) Citation

Pride, William M., and O. C. Ferrell. Marketing. Fifteenth edition. South-Western Cengage Learning, 2010.

Warning: These citations may not always be 100% accurate.