Marketing /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Australia
South-Western Cengage Learning
c2010.
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| Edition: | Fifteenth edition |
| Subjects: | |
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| Item Description: | "Pride-Ferrell Marketing." |
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| Physical Description: | xxxi, 605 pages: colour illustrations; 28 cm |
| ISBN: | 9780324834260 (pbk) 0324834268 (pbk) |