APA (7th ed.) Citation

Perreault, W. D., Cannon, J. P., & McCarthy, E. J. (2010). Basic marketing: A marketing strategy planning approach (Eighteenth edition.). McGraw-Hill Higher Education.

Chicago Style (17th ed.) Citation

Perreault, William D., Joseph P. Cannon, and E. Jerome McCarthy. Basic Marketing: A Marketing Strategy Planning Approach. Eighteenth edition. New York: McGraw-Hill Higher Education, 2010.

MLA (8th ed.) Citation

Perreault, William D., et al. Basic Marketing: A Marketing Strategy Planning Approach. Eighteenth edition. McGraw-Hill Higher Education, 2010.