APA-Zitierstil (7. Ausg.)

Perreault, W. D., Cannon, J. P., & McCarthy, E. J. (2010). Basic marketing: A marketing strategy planning approach (Eighteenth edition.). McGraw-Hill Higher Education.

Chicago-Zitierstil (17. Ausg.)

Perreault, William D., Joseph P. Cannon, und E. Jerome McCarthy. Basic Marketing: A Marketing Strategy Planning Approach. Eighteenth edition. New York: McGraw-Hill Higher Education, 2010.

MLA-Zitierstil (8. Ausg.)

Perreault, William D., et al. Basic Marketing: A Marketing Strategy Planning Approach. Eighteenth edition. McGraw-Hill Higher Education, 2010.