Παραπομπή σε μορφή APA (7η εκδ.)

Perreault, W. D., Cannon, J. P., & McCarthy, E. J. (2010). Basic marketing: A marketing strategy planning approach (Eighteenth edition.). McGraw-Hill Higher Education.

Παραπομπή σε μορφή Chicago (17η εκδ.)

Perreault, William D., Joseph P. Cannon, και E. Jerome McCarthy. Basic Marketing: A Marketing Strategy Planning Approach. Eighteenth edition. New York: McGraw-Hill Higher Education, 2010.

Παραπομπή σε μορφή MLA (8th εκδ.)

Perreault, William D., et al. Basic Marketing: A Marketing Strategy Planning Approach. Eighteenth edition. McGraw-Hill Higher Education, 2010.