Basic marketing : a marketing strategy planning approach /
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
New York
McGraw-Hill Higher Education
2010
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| Edition: | Eighteenth edition |
| Subjects: | |
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| Physical Description: | xxxvi, 746 pages: colour illustrations; 28 cm |
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| ISBN: | 9780073529950 (hc.) 0073529958 (hc.) |