Basic marketing : a marketing strategy planning approach /
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| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
New York
McGraw-Hill Higher Education
2010
|
| Edition: | Eighteenth edition |
| Subjects: | |
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| 245 | 1 | 0 | |a Basic marketing : |b a marketing strategy planning approach / |b William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. |
| 250 | |a Eighteenth edition | ||
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| 650 | |a Marketing |x Management | ||
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