Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.

Basic marketing : a marketing strategy planning approach /

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Bibliographic Details
Main Author: Perreault, William D. (Author)
Other Authors: Cannon, Joseph P., Ph. D., McCarthy, E. Jerome (Edmund Jerome)
Format: Book
Language:English
Published: New York McGraw-Hill Higher Education 2010
Edition:Eighteenth edition
Subjects:
Marketing > Management
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