Marketing management /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York
McGraw-Hill Higher Education
2010
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| Edition: | Tenth edition |
| Subjects: | |
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| Physical Description: | xviii, 830 pages: illustrations; 26 cm. |
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| ISBN: | 9780073530055 (hc.) |