APA (7th ed.) Citation

Dahlen, M., & Lange, F. (2010). Marketing communications: A brand narrative approach. Wiley.

Chicago Style (17th ed.) Citation

Dahlen, Micael, and Fredrik Lange. Marketing Communications: A Brand Narrative Approach. Chichester, U.K: Wiley, 2010.

MLA (8th ed.) Citation

Dahlen, Micael, and Fredrik Lange. Marketing Communications: A Brand Narrative Approach. Wiley, 2010.

Warning: These citations may not always be 100% accurate.