Marketing communications : a brand narrative approach /

Marketing communications : a brand narrative approach /

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Bibliographic Details
Main Author: Dahlen, Micael (Author)
Other Authors: Lange, Fredrik
Format: Book
Language:English
Published: Chichester, U.K. Wiley 2010.
Subjects:
Communication in marketing.
Branding (Marketing)
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Description
Physical Description:xxii, 584 pages: illustrations (some colour); 25 cm.
ISBN:9780470319925 (pbk)
0470319925 (pbk)

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