Service marketing /
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| Format: | Book |
| Language: | English |
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Los Angeles
SAGE Publications
2010.
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Table of Contents:
- v. 1. The development of ideas for the marketing of services
- v. 2. The creation of the sub-discipline of services marketing
- v. 3. A focus on customer experience and the changing roles of customers and consumers
- v. 4. Towards a unifying marketing approach through service.