Smith, P. R., & Taylor, J. (2004). Marketing communications: An integrated approach (Fourth edition.). Kogan Page.
Chicago Style (17th ed.) CitationSmith, P. R., and Jonathan Taylor. Marketing Communications: An Integrated Approach. Fourth edition. London: Kogan Page, 2004.
MLA (8th ed.) CitationSmith, P. R., and Jonathan Taylor. Marketing Communications: An Integrated Approach. Fourth edition. Kogan Page, 2004.
Warning: These citations may not always be 100% accurate.