Marketing communications : an integrated approach /
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
London
Kogan Page
2004.
|
| Edition: | Fourth edition |
| Subjects: | |
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| 100 | 1 | |a Smith, P. R. |q (Paul Russell), |d 1957-, |e author | |
| 245 | 1 | 0 | |a Marketing communications : |b an integrated approach / |c P. R. Smith & Jonathan Taylor. |
| 250 | |a Fourth edition | ||
| 264 | 1 | |a London |b Kogan Page |c 2004. | |
| 300 | |a xvi, 696 pages: |b illustrations; |c 25 cm. | ||
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| 650 | 0 | |a Communication in marketing. | |
| 650 | 0 | |a Advertising. | |
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