Industrial marketing strategy /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York
John Wiley & Sons
1984
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| Edition: | Third edition |
| Subjects: | |
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| Physical Description: | xiii, 365 pages: illustrations; 23 cm. |
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| ISBN: | 0471617032 (hc) 9780471617037 (hc) 047111989X (pbk) 9780471119890 (pbk) |