Marketing theory /
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| 其他作者: | , , |
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| 格式: | 图书 |
| 语言: | English |
| 出版: |
Thousand Oaks, CA
SAGE Publications
2008.
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| 丛编: | SAGE library in marketing
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| 主题: | |
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书本目录:
- v. 1. The development of marketing theory and its philosophical underpinnings
- v. 2. Major theoretical debates and contemporary issues in marketing theory
- v. 3. The impact of theory on representations of the consumer and the marketing organisation.