Legendary brands : unleashing the power of storytelling to create a winning marketing strategy /

Legendary brands : unleashing the power of storytelling to create a winning marketing strategy /

Saved in:
Bibliographic Details
Main Author: Vincent, Laurence (Author)
Format: Book
Language:English
Published: Chicago Dearborn 2002
Subjects:
Brand name products.
Brand name products > Marketing.
Customer relations.
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Physical Description:x, 321 pages: illustrations (some colour); 24 cm.
Bibliography:Includes bibliographical references (p. 309-312) and index.
ISBN:0793155606 :

Similar Items