Marketing : real people, real choices /
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Boston
Prentice Hall
c2012.
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| Edition: | Seventh edition |
| Subjects: | |
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| Item Description: | Includes index. |
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| Physical Description: | xxiv, 570 pages : color illustrations, color map ; 28 cm |
| ISBN: | 9780132176842 (pbk.) 013217684X (pbk.) |