Consumer behavior /
This book combines a foundation in key concepts from marketing, psychology, sociology, and anthropology with a highly practical focus on real-world applications for today's business environment. The new edition of this text incorporates the latest cutting-edge research and current business prac...
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Australia
South-Western Cengage Learning,
c2013.
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| Edition: | Sixth edition |
| Subjects: | |
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