Essentials of business research methods /
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| Main Author: | |
|---|---|
| Other Authors: | , , , |
| Format: | Book |
| Language: | English |
| Published: |
Armonk, N.Y.
M.E. Sharpe
c2011.
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| Edition: | Second edition |
| Subjects: | |
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| 020 | |a 9780765626318 (pbk. : alk. paper) | ||
| 020 | |a 0765626314 (pbk. : alk. paper) | ||
| 035 | |a (OCoLC)862054424 | ||
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| 100 | 1 | |a Hair, Joseph F. |e author | |
| 245 | 1 | 0 | |a Essentials of business research methods / |c by Joseph F., Jr. Hair, Mary Wolfinbarger Celsi, Arthur H. Money, Phillip Samouel, Michael J. Page. |
| 250 | |a Second edition | ||
| 264 | 1 | |a Armonk, N.Y. |b M.E. Sharpe |c c2011. | |
| 300 | |a xviii, 477 pages : |b illustrations ; |c 24 cm. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a unmediated |b n |2 rdamedia | ||
| 338 | |a volume |b nc |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Business research for the twenty-first century -- Overview of the research process -- Ethics in business research -- Defining the research problem and reviewing the literature -- The nature and sources of secondary business data -- Conceptualization and research design -- Sampling approaches and considerations -- Methods of collecting primary data -- Measurement and scaling -- Questionnaire design -- Basic data analysis for qualitative research -- Basic data analysis for quantitative research -- Testing hypotheses in quantitative research -- Examining relationships using correlation and regression -- Other multivariate techniques -- Reporting and presenting results. | |
| 591 | |a UniMAP/PER.2/SEBUTHARGA/CRC/213(p) | ||
| 650 | 0 | |a Business |x Research. | |
| 700 | 1 | |a Celsi, Mary Wolfinbarger. | |
| 700 | 1 | |a Money, Arthur H. | |
| 700 | 1 | |a Samouel, Philiph. | |
| 700 | 1 | |a Page, Michael J. | |
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