Essentials of business research methods /
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Weitere Verfasser: | , , , |
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Armonk, N.Y.
M.E. Sharpe
c2011.
|
| Ausgabe: | Second edition |
| Schlagworte: | |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
Inhaltsangabe:
- Business research for the twenty-first century
- Overview of the research process
- Ethics in business research
- Defining the research problem and reviewing the literature
- The nature and sources of secondary business data
- Conceptualization and research design
- Sampling approaches and considerations
- Methods of collecting primary data
- Measurement and scaling
- Questionnaire design
- Basic data analysis for qualitative research
- Basic data analysis for quantitative research
- Testing hypotheses in quantitative research
- Examining relationships using correlation and regression
- Other multivariate techniques
- Reporting and presenting results.