Essentials of business research methods /
Guardat en:
| Autor principal: | |
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| Altres autors: | , , , |
| Format: | Llibre |
| Idioma: | English |
| Publicat: |
Armonk, N.Y.
M.E. Sharpe
c2011.
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| Edició: | Second edition |
| Matèries: | |
| Etiquetes: |
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Taula de continguts:
- Business research for the twenty-first century
- Overview of the research process
- Ethics in business research
- Defining the research problem and reviewing the literature
- The nature and sources of secondary business data
- Conceptualization and research design
- Sampling approaches and considerations
- Methods of collecting primary data
- Measurement and scaling
- Questionnaire design
- Basic data analysis for qualitative research
- Basic data analysis for quantitative research
- Testing hypotheses in quantitative research
- Examining relationships using correlation and regression
- Other multivariate techniques
- Reporting and presenting results.