Essentials of business research methods /

Essentials of business research methods /

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Bibliografiske detaljer
Hovedforfatter: Hair, Joseph F. (Author)
Andre forfattere: Celsi, Mary Wolfinbarger, Money, Arthur H., Samouel, Philiph, Page, Michael J.
Format: Bog
Sprog:English
Udgivet: Armonk, N.Y. M.E. Sharpe c2011.
Udgivelse:Second edition
Fag:
Business > Research.
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Indholdsfortegnelse:
  • Business research for the twenty-first century
  • Overview of the research process
  • Ethics in business research
  • Defining the research problem and reviewing the literature
  • The nature and sources of secondary business data
  • Conceptualization and research design
  • Sampling approaches and considerations
  • Methods of collecting primary data
  • Measurement and scaling
  • Questionnaire design
  • Basic data analysis for qualitative research
  • Basic data analysis for quantitative research
  • Testing hypotheses in quantitative research
  • Examining relationships using correlation and regression
  • Other multivariate techniques
  • Reporting and presenting results.

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