Essentials of business research methods /
Kaydedildi:
| Yazar: | |
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| Diğer Yazarlar: | , , , |
| Materyal Türü: | Kitap |
| Dil: | English |
| Baskı/Yayın Bilgisi: |
Armonk, N.Y.
M.E. Sharpe
c2011.
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| Edisyon: | Second edition |
| Konular: | |
| Etiketler: |
Etiketle
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İçindekiler:
- Business research for the twenty-first century
- Overview of the research process
- Ethics in business research
- Defining the research problem and reviewing the literature
- The nature and sources of secondary business data
- Conceptualization and research design
- Sampling approaches and considerations
- Methods of collecting primary data
- Measurement and scaling
- Questionnaire design
- Basic data analysis for qualitative research
- Basic data analysis for quantitative research
- Testing hypotheses in quantitative research
- Examining relationships using correlation and regression
- Other multivariate techniques
- Reporting and presenting results.