Content strategy at work : real-world stories to strengthen every interactive project /

Content strategy at work : real-world stories to strengthen every interactive project /

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Bibliographic Details
Main Author: Bloomstein, Margot (Author)
Format: Book
Language:English
Published: Waltham, MA Morgan Kaufmann c2012.
Subjects:
Internet marketing.
Branding (Marketing)
Information technology > Management.
Web site development.
Web sites > Design.
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Description
Physical Description:xiv, 163 pages : colour illustration ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9780123919229 (alk. paper)
0123919223 (alk. paper)

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